TBWA tends to attract big name companies who are a little bit more on the edge, have enough money to take a bit of a risk, and want to be seen as bold, epic, and young. With clients such as Gatorade, Adidas, Mac, and Absolut, TBWA generally markets towards a younger crowd – a crowd inundated with sensationalism, a group of people that enjoys having a good laugh, but also a good competition, and a target audience that is still passionate and idealistic about the world.
Clients that are looking to break into this market share, or have already identified teens through young adults as their principle target, are the best matches for TBWA. As seen by their interactive and technologically savvy website, TBWA prides itself as being a step ahead of competitors and attracting a more youthful following; it is quite a bit more attractive than your run-of-mill agency site even if it is a tad confusing to first time visitors. 
In the past, TBWA has reached heavily to this younger demographic in campaigns for Apple, Washington Mutual, Adidas, Taco Bell, McDonalds, Gatorade, Pepsi, Nissan, Visa, and Starburst among many others. Of these, the “Whoo Hoo” campaign for Washington Mutual, the “In An Absolut World” campaign for Absolut, and the “Get a Mac” campaign for Apple are the more notoriously well-known.
Their extensive list of clients includes:
- Absolut Vodka
- Adidas
- Apple Inc.
- Beiersdorf (Nivea)
- Nissan
- Infiniti
- McDonald's
- Michelin
- MobileOne
- Hotels.com
- Jameson
- Malayala Manorama
- Henkel
- Pepsi
- Gatorade
- Masterfoods
- Martell
- Samsonite
- Sentosa Development Corporation
- Shangri-La Hotels & Resorts
- Singapore Airlines
- Standard Chartered Bank
- Starburst
- Twix
- Jahlua
- Nicorette
- Visa
- V-Guard
- Washington Mutual ("Whoo hoo!" campaign)
One of the more innovative campaigns was the Gatorade Replay Campaign, which set out to give retired athletes a second chance. The Gatorade campaign was simple, well organized and good-hearted, something TBWA works to project through to their clients’ brands.
Other ad campaigns that have been produced by TBWA are the “I’m a Mac, I’m a PC” ads,
and the 1984 Apple Computer Campaign that inspired consumers to “Think Different” and the Energizer Bunny Campaign.
TBWA advertises a variety of products and services for some of the most well-known brands and organizations in the world. Some of TBWA’s more notable clients include: McDonalds, Adidas, Absolut, Jameson, Visa, Pedigree, Twix, Kahlua, Nicorette, Martell, Singapore Airlines Henkel, Infiniti and Nisan.
TBWA prides themselves on their innovative and creative advertising, claiming that the company is “constantly evaluating and documenting the shifts in the media landscape and its impact on audience behavior” (open.mytbwa.com). TBWA boldly states as part of their company’s mission statement that their “… focus is not only to be the best advertising agency network but to be one of the most creative companies in the world” (open.mytbwa.com).
